Here at North Wales Media, we offer a wide range of business IT support and IT support services including professional web design. Having an attractive website to support the online presence of your company is important – but as well as being aesthetically pleasing, a website also needs to be functional and accessible.
Importantly, it needs to be easily accessible no matter how the customer is viewing it — this is where responsive web design comes in.
So what exactly is responsive web design? Well, it is an approach that suggests that design and development should respond to the user’s environment based on screen size, platform, and orientation. To put it simply, it means a website that appears differently in terms of resolution, image size, and scripting capabilities depending on the screen size and device it is being viewed on.
A responsively designed website will take into account whether the site is being viewed on a computer, mobile phone, or tablet and will display different versions of the site accordingly.
So how can responsive web design help your business? As the website should have the technology to automatically respond to the user’s preferences, this would eliminate the need for a different design and development phase for each new gadget on the market. This means you don’t need to waste time or money developing new versions of a website that you already have.
Additionally, now that we have a multitude of avenues to access the Internet it would be silly not to make your website fully accessible. You could be alienating a whole customer demographic by neglecting to make your website function properly on mobile phones, for example.