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Without a strong online presence, how will anyone know your business exists? To give your brand the boost it needs and hands-down beat your competitors, you’ll need to devise a marketing campaign that’ll attract local customers too. Read on to learn how local SEO can help boost your website visibility.

Here are three ways you can use local SEO to attract local digital footfall to your website.

1. Make sure your title tags include keywords

Including local keywords in your title tags is a must if you want to attract local customers. You can do this by appending the name of your region to the end of your tags. For example, a web design agency might use the keyphrase ‘Marketing North Wales’ on one of its service pages – which would show up in local and general searches.

2. Backlinks can improve site authority & rankings

Don’t just focus your efforts internally. Google will assess your website using a range of criteria, including the number and quality of sites that backlink to it.

If Google trusts your website, it will propel you up the rankings – meaning you could even outrank your competitors. So concentrate on generating backlinks from websites in your area.

Here are three ways you could do this:

  • Offer to write content for a local business in exchange for a backlink
  • Use the content descriptor in Google Maps to redirect to your site
  • Organise a local event and ask a local online news site to link to it

This is just one of many ways local SEO can help boost your website visibility and it’s relatively easy to do.

3. Are your NAP details consistent across all platforms?

Deep diving into the more complex mechanics of web design can prove useful when trying to up your local SEO game. But it’s also important to get the basics right. Your NAP (name, address, telephone number) must be (a) correct; and (b) the same wherever it’s listed.

If your NAP data is wrong or varies from platform to platform, customers won’t be able to find you and Google may have reservations about sending traffic your way – viewing your website as untrustworthy.

On a final note, NAP data must be indexable by search engines, so don’t embed yours in an image. Write it in text form and put it somewhere visible, like your site’s footer or header.

4. Make sure your web design is optimised for mobile

Most Google searches are made using mobiles. Consumers use their smartphones to find local businesses – and will often deploy voice-search to get directions.

‘Near me’ searches using mobile devices have increased exponentially in the past few years. If your site isn’t mobile-friendly then you’ll need to make some hard and fast changes.

It’s not just about how local SEO can help boost your website’s visibility – it’s about creating a great user experience. These two fundamentals must work hand-in-hand if your strategy is to succeed.

5. Don’t stop there – keep analysing and improving

It’s tempting to stop once your website gets traction. Actually, SEO is an ongoing process that requires continual analysis – so you can identify what’s working, what isn’t, and adapt where necessary.

Performing a regular SEO audit will help you track your goals and set new ones.

Your audit might include:

  • Using Google Analytics to track how your local SEO keywords and phrases are performing across specific pages
  • Checking whether your site can be crawled – or if there any errors that might make indexing it problematic
  • Reviewing competitor sites to see if there’s anything they’re doing that you’re not (and probably should be)

Simple web design solutions you can depend on

If you want to get on top of your local SEO, call us on 0800 4 101 201. We’ll do all the hard work, so you don’t have to. Let’s see what we can achieve together.